This year I had the chance to participate in the creation of a second life world called "El Dorado". The name came from the idea of creating a place where people can discover the treasures of the Latino culture. The building is a Favela shaped into the form of a Mayan pyramid. The Favelas are the places where the originality of Latin America is emerging via music, arts and survival techniques. To my understanding, those are our real treasures. The logo is where this two ideas meet but is also a symbolic representation of the A and U, the chemical nomenclature for gold.
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- Freddy Jana
- Advertising creative, illustrator, graphic designer. Lives and works in New York City
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